Guerrilla Marketing Examples: GoldToe’s Giant BriefsRead12313

GoldToe wanted to advertise a new line of underwear on the streets of New York, teeming with serious and busy people. For this, GoldToe chose a somewhat ridiculous and, at the same time, funny idea: to dress up the statues of the city in huge panties. Even for the famous Wall Street bull statue, which weighs more than 3 tons, they made tight underwear. Unfortunately, a lot of fabric was used for these “renovations.” It was not easy to create underwear patterns for such models.

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