Guerrilla Marketing Examples: Deadpool’s Tinder

Marvel has increased the visibility and frequency of mentions of the famous Deadpool character ahead of the release of the legendary black comedy. The main character, a fantastic superhero, appeared everywhere – from emoji stickers to billboards with strange overtones. The climax was the creation of a superhero profile on the social network for dating, Tinder. Deadpool photos with vivid hints of flirting and funny descriptions emphasized the emotional background of the film. Various cafes were transformed to complement their appearance on Deadpool’s Tinder profile. The franchise was successful, and marketers proved that guerrilla technology could be applied with humor and engaging online audiences.

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