Guerrilla Marketing Examples: Carlsberg Beer CaviarRead

At the 2018 World Cup, the sponsor of the Danish national football team offered fans a special product – beer caviar. The championship was held in Russia, the beer manufacturer Carlsberg decided to present traditional Russian food with an original accent. Fans of football battles highly appreciated the offer. The media highlighted the marketing success. In addition to the admiration of football and beer lovers, the brand gained recognition and a viral story that will be remembered for many years.

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